That will do!

That will do, or that's good enough. I dislike both of those phrases and I hear them far too often these days.

Perhaps I have a little OCD when it comes to design, but I feel its my job to give you the absolute best designed piece that I possibly can!

That means when I design something for you I take the best photography, illustrations, and content and put it all together into a design that best communicates whatever product or service you are trying to sell.

Sometimes it's expensive and sometimes less expensive, it depends on many different factors.

Far too often I get photography or illustrations that someone took on their smart phone or pulled off the internet (which is copyright violation, it you didn't take it or create it) and asks me to use it on the cover of their brochure or on their website. I usually have to tell them its poor light, quality or resolution, and the comment I get back is; "that's good enough" or "that will do".

Good enough, should never be good enough for your business! Imagine having the contractor only put three walls on your house and saying, that's good enough or trying to do your job with both your hands and feet tied. You might be able to do it, but it will be incredibly difficult to get it done and take double or even triple the time.

It is our job to give you a product that communicates the best way possible. We have an expertise, I assume that is why you hired us. As the saying goes; you wouldn't hire a mechanic to do your brain surgery!

When you tell us, "that will do", you do your business a disservice. What we want to hear is, "That's the best designed piece our company has ever had!" and then of course hire us to do it again!

I want to say thank you to all of my clients! I appreciate your business and all the time you've stuck with me!

Michael Burke




© 2020 Michael Burke/Gotham Advertising and Design